{"product_id":"elvena-midnight-blue-ruffle-midi-dress","title":"Primrose | Midnight Blue Ruffle Midi Dress","description":"\n\u003cstyle\u003e\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Cormorant+Garamond:ital,wght@0,400;0,500;1,400\u0026family=Nunito+Sans:wght@300;400;600\u0026display=swap');\n.el{font-family:'Nunito Sans',sans-serif;color:#33362E;padding:2rem 1.5rem 1.5rem;max-width:680px}\n.el-eye{font-size:11px;font-weight:600;letter-spacing:.2em;text-transform:uppercase;color:#8A9484;margin:0 0 .75rem}\n.el-h1{font-family:'Cormorant Garamond',serif;font-size:36px;font-weight:500;line-height:1.2;margin:0 0 .5rem;color:#33362E}\n.el-h1 em{font-style:italic}\n.el-rule{width:40px;height:1px;background:#8A9484;border:none;margin:0 0 1.25rem;opacity:.5}\n.el-body{font-size:16px;font-weight:300;line-height:1.85;color:#5C6157;margin:0 0 1.5rem}\n.el-body strong{font-weight:600;color:#33362E}\n.el-lbl{font-size:11px;font-weight:600;letter-spacing:.2em;text-transform:uppercase;color:#8A9484;margin:0 0 1rem}\n.el-list{margin:0 0 2rem}\n.el-item{display:grid;grid-template-columns:20px 1fr;gap:0 14px;align-items:start;padding:.85rem 0;border-bottom:0.5px solid #E3E5DE}\n.el-item:first-child{border-top:0.5px solid #E3E5DE}\n.el-ico{color:#8A9484;font-size:15px;margin-top:2px}\n.el-it{font-size:15px;font-weight:600;color:#33362E;margin:0 0 3px}\n.el-id{font-size:14px;font-weight:300;color:#5C6157;line-height:1.6;margin:0}\n.el-sizetable{width:100%;border-collapse:collapse}\n.el-sizetable th{font-size:11px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:#8A9484;padding:8px;border-bottom:1px solid #E3E5DE;text-align:center;background:#F4F5F0}\n.el-sizetable td{font-size:13px;color:#33362E;padding:8px;border-bottom:0.5px solid #E3E5DE;text-align:center}\n.el-sizetable tr:last-child td{border-bottom:none}\n.el-sizenote{font-size:12px;font-weight:300;color:#8A9484;font-style:italic;margin:8px 0 0}\n\u003c\/style\u003e\n\n\u003cdiv class=\"el\"\u003e\n  \u003ch1 class=\"el-h1\"\u003eThe Primrose\u003cbr\u003e\u003cem\u003eyour effortless companion for any occasion.\u003c\/em\u003e\n\u003c\/h1\u003e\n  \u003chr class=\"el-rule\"\u003e\n  \u003cp class=\"el-body\"\u003eThe Primrose is designed to skim rather than cling, offering a graceful silhouette that moves with you from the moment you slip it on. \u003cstrong\u003eThis is the dress that balances elegance and comfort, making it perfect for both significant events and everyday wear.\u003c\/strong\u003e\u003c\/p\u003e\n\n  \u003cp class=\"el-lbl\"\u003eWhy you will love The Primrose\u003c\/p\u003e\n  \u003cdiv class=\"el-list\"\u003e\n    \u003cdiv class=\"el-item\"\u003e\n\u003cspan class=\"el-ico\"\u003e✓\u003c\/span\u003e\u003cdiv\u003e\n\u003cp class=\"el-it\"\u003eThoughtful design detail\u003c\/p\u003e\n\u003cp class=\"el-id\"\u003eA single, elegant finish at the sleeve allows the rest of the dress to remain effortlessly chic.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"el-item\"\u003e\n\u003cspan class=\"el-ico\"\u003e✓\u003c\/span\u003e\u003cdiv\u003e\n\u003cp class=\"el-it\"\u003eSkimming silhouette\u003c\/p\u003e\n\u003cp class=\"el-id\"\u003eThe fabric’s gentle weight falls gracefully, ensuring you feel at ease throughout your day.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"el-item\"\u003e\n\u003cspan class=\"el-ico\"\u003e✓\u003c\/span\u003e\u003cdiv\u003e\n\u003cp class=\"el-it\"\u003eAll-day comfort\u003c\/p\u003e\n\u003cp class=\"el-id\"\u003eWhether it’s a car ride, a long lunch, or an evening gathering, you will feel wonderful until the very end.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"el-item\"\u003e\n\u003cspan class=\"el-ico\"\u003e✓\u003c\/span\u003e\u003cdiv\u003e\n\u003cp class=\"el-it\"\u003eVersatile length\u003c\/p\u003e\n\u003cp class=\"el-id\"\u003eFinishing below the knee, this dress allows for effortless sitting through ceremonies or meals without fuss.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"el-item\"\u003e\n\u003cspan class=\"el-ico\"\u003e✓\u003c\/span\u003e\u003cdiv\u003e\n\u003cp class=\"el-it\"\u003eDressed up or down\u003c\/p\u003e\n\u003cp class=\"el-id\"\u003ePair it with heels for an evening out or wear it with flats for a casual day—it's perfect for any occasion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003cdetails style=\"margin-top:1.5rem;border-top:0.5px solid #E3E5DE\"\u003e\n    \u003csummary style=\"padding:14px 0;border-bottom:0.5px solid #E3E5DE;cursor:pointer;display:flex;justify-content:space-between;align-items:center;list-style:none;font-family:'Nunito Sans',sans-serif;font-size:11px;font-weight:600;letter-spacing:.2em;text-transform:uppercase;color:#8A9484\"\u003e\n      Product Details \u0026amp; Size Guide\n      \u003cspan style=\"font-size:18px;color:#8A9484\"\u003e+\u003c\/span\u003e\n    \u003c\/summary\u003e\n    \u003cdiv style=\"padding:1rem 0 1.25rem\"\u003e\n      \u003cdiv style=\"display:grid;grid-template-columns:repeat(auto-fit,minmax(150px,1fr));gap:12px 20px;background:#F4F5F0;border-radius:8px;padding:1.25rem;margin-bottom:1.25rem\"\u003e\n        \u003cdiv style=\"display:flex;flex-direction:column;gap:3px\"\u003e\n\u003cspan style=\"font-size:10px;font-weight:600;letter-spacing:.15em;text-transform:uppercase;color:#8A9484\"\u003eType\u003c\/span\u003e\u003cspan style=\"font-size:14px;color:#33362E\"\u003eMidi Dress\u003c\/span\u003e\n\u003c\/div\u003e\n        \u003cdiv style=\"display:flex;flex-direction:column;gap:3px\"\u003e\n\u003cspan style=\"font-size:10px;font-weight:600;letter-spacing:.15em;text-transform:uppercase;color:#8A9484\"\u003eFabric\u003c\/span\u003e\u003cspan style=\"font-size:14px;color:#33362E\"\u003eSoft, gentle drape\u003c\/span\u003e\n\u003c\/div\u003e\n        \u003cdiv style=\"display:flex;flex-direction:column;gap:3px\"\u003e\n\u003cspan style=\"font-size:10px;font-weight:600;letter-spacing:.15em;text-transform:uppercase;color:#8A9484\"\u003eFit\u003c\/span\u003e\u003cspan style=\"font-size:14px;color:#33362E\"\u003eTrue to size\u003c\/span\u003e\n\u003c\/div\u003e\n        \u003cdiv style=\"display:flex;flex-direction:column;gap:3px\"\u003e\n\u003cspan style=\"font-size:10px;font-weight:600;letter-spacing:.15em;text-transform:uppercase;color:#8A9484\"\u003eCare\u003c\/span\u003e\u003cspan style=\"font-size:14px;color:#33362E\"\u003eGentle machine wash\u003c\/span\u003e\n\u003c\/div\u003e\n        \u003cdiv style=\"display:flex;flex-direction:column;gap:3px\"\u003e\n\u003cspan style=\"font-size:10px;font-weight:600;letter-spacing:.15em;text-transform:uppercase;color:#8A9484\"\u003eColours\u003c\/span\u003e\u003cspan style=\"font-size:14px;color:#33362E\"\u003eMidnight Blue\u003c\/span\u003e\n\u003c\/div\u003e\n        \u003cdiv style=\"display:flex;flex-direction:column;gap:3px\"\u003e\n\u003cspan style=\"font-size:10px;font-weight:600;letter-spacing:.15em;text-transform:uppercase;color:#8A9484\"\u003eSizes\u003c\/span\u003e\u003cspan style=\"font-size:14px;color:#33362E\"\u003e6, 8, 10, 12, 14, 16\u003c\/span\u003e\n\u003c\/div\u003e\n      \u003c\/div\u003e\n      \u003ctable class=\"el-sizetable\"\u003e\n        \u003cthead\u003e\n          \u003ctr\u003e\n            \u003cth\u003eAU\u003c\/th\u003e\n            \u003cth\u003eBust (in)\u003c\/th\u003e\n            \u003cth\u003eWaist (in)\u003c\/th\u003e\n            \u003cth\u003eHips (in)\u003c\/th\u003e\n          \u003c\/tr\u003e\n        \u003c\/thead\u003e\n        \u003ctbody\u003e\n          \u003ctr\u003e\n\u003ctd\u003e6\u003c\/td\u003e\n\u003ctd\u003e34\u003c\/td\u003e\n\u003ctd\u003e27\u003c\/td\u003e\n\u003ctd\u003e37\u003c\/td\u003e\n\u003c\/tr\u003e\n          \u003ctr\u003e\n\u003ctd\u003e8\u003c\/td\u003e\n\u003ctd\u003e36\u003c\/td\u003e\n\u003ctd\u003e29\u003c\/td\u003e\n\u003ctd\u003e39\u003c\/td\u003e\n\u003c\/tr\u003e\n          \u003ctr\u003e\n\u003ctd\u003e10\u003c\/td\u003e\n\u003ctd\u003e38\u003c\/td\u003e\n\u003ctd\u003e31\u003c\/td\u003e\n\u003ctd\u003e41\u003c\/td\u003e\n\u003c\/tr\u003e\n          \u003ctr\u003e\n\u003ctd\u003e12\u003c\/td\u003e\n\u003ctd\u003e40\u003c\/td\u003e\n\u003ctd\u003e33\u003c\/td\u003e\n\u003ctd\u003e43\u003c\/td\u003e\n\u003c\/tr\u003e\n          \u003ctr\u003e\n\u003ctd\u003e14\u003c\/td\u003e\n\u003ctd\u003e42\u003c\/td\u003e\n\u003ctd\u003e35\u003c\/td\u003e\n\u003ctd\u003e45\u003c\/td\u003e\n\u003c\/tr\u003e\n          \u003ctr\u003e\n\u003ctd\u003e16\u003c\/td\u003e\n\u003ctd\u003e44\u003c\/td\u003e\n\u003ctd\u003e37\u003c\/td\u003e\n\u003ctd\u003e47\u003c\/td\u003e\n\u003c\/tr\u003e\n        \u003c\/tbody\u003e\n      \u003c\/table\u003e\n      \u003cp class=\"el-sizenote\"\u003eBetween sizes? We recommend sizing up for the most relaxed, comfortable fit.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/details\u003e\n\u003c\/div\u003e\n","brand":"Eliza \u0026 Lea","offers":[{"title":"6","offer_id":58003017367934,"sku":null,"price":124.95,"currency_code":"AUD","in_stock":true},{"title":"8","offer_id":58003017400702,"sku":null,"price":124.95,"currency_code":"AUD","in_stock":true},{"title":"10","offer_id":58003017433470,"sku":null,"price":124.95,"currency_code":"AUD","in_stock":true},{"title":"12","offer_id":58003017466238,"sku":null,"price":124.95,"currency_code":"AUD","in_stock":true},{"title":"14","offer_id":58003017499006,"sku":null,"price":124.95,"currency_code":"AUD","in_stock":true},{"title":"16","offer_id":58003017531774,"sku":null,"price":124.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1014\/3576\/9214\/files\/ChatGPT_Image_8_jul_2026_23_29_35.png?v=1789061966","url":"https:\/\/eliza-lea.com\/products\/elvena-midnight-blue-ruffle-midi-dress","provider":"Eliza \u0026 Lea","version":"1.0","type":"link"}